VERY so often a buzzword crops up in the beauty world, a technique
or product that devotees will tell you is miraculous, nothing short of
life-changing.
This year's most-hyped? It's got to be 'co-wash', the
hair-cleansing holy grail converts swear will make you ditch shampoo forever.
Detractors, however, claim it's impossible to make it to that
promised land – unless you're willing to put up with a solid week of greasy,
dirty hair.
Confused? So were we, so we spoke to the experts to find out what
the deal with co-wash really is...
:: What is co-wash?
Short for 'conditioner only wash', co-wash is a "low-foaming
cleanser that helps to detoxify the hair without stripping colour," says
Danielle Llewellyn, UK hair ambassador for eSalon. Schwarzkopf Professional
ambassador Gary Taylor says co-wash allows you to have "clean, shiny and
healthy hair by not stripping it of its natural oils".
:: What are the benefits of
co-wash?
"The benefit of a cleansing cream is it
functions as an all-in-one product. It is strong enough to cleanse, balance
natural oils, and pump up moisture without weighing hair down," Danielle
explains.
Gary adds: "They offer everything we need and want from a
shampoo and conditioner but with less hassle, and essentially the hair is much
more manageable as the condition of the hair is better."
:: What hair type is co-wash
best for?
Any hair type can use co-wash, but Sacha Mitic, co-founder of
Sachajuan hair care, says: "the Sachajuan Hair Cleansing Cream has more
advantages the more damaged the hair is." Danielle agrees, insisting that
"curly-haired ladies will love the added bounce and improved
manageability".
:: How do you use co-wash?
"In the shower, use an ample amount,
massage from roots to ends and work the cream into a lather. Don't worry if
there is not a heavy foam," Danielle advises. "The major trick in the
shower is adding water to increase the lather, rather than using more product,
and letting it set for two to three minutes."
Does it take time to get used to co-wash?
Here's what they don't tell you on the back of the bottle.
"On average, it takes about a week for the hair and scalp to adjust to
this new way of cleaning," Sacha warns, during which time you may miss
that feeling of squeaky clean hair. But if you apply the product correctly and
persevere, you'll be rewarded with shiny, healthy-looking hair. As Sacha puts it:
"It gives the customer a different feeling and touch to the hair.
Co-washing is ideal for anyone that loves that 'second day hair' feeling."
CO-WASH CLEANSERS: 5 TO TRY
For co-wash beginners:
Grow Gorgeous Cleansing Conditioner Colour Protect, £20, Escentual
(www.escentual.com)
For very dry or damaged hair:
Sachajuan Hair Cleansing Cream, £28, Fabled (fabled.com)
For curly hair:
Percy & Reed Perfectly Perfecting Wonder Cleanse &
Nourish, £18 (www.percyandreed.com)
For coloured hair:
Schwarzkopf Moisture Kick Micellar Cleansing Conditioner, £22.50,
Schwarzkopf salons (www.schwarzkopf-professional.co.uk; launching online
duringJuly)
For sensitive scalps:
ESalon Duo It All Color Care Cleansing Cream, £13
(www.esalon.co.uk)
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